Kumbakonam closes by 10 p.m. The big, still-expanding market, the shopping spaces and the inner streets.
But its businessmen make good money - from the zari and vessels trade. The religious circuit stop also generates revenues.
So the Natyanjali gets funding from large hearted sponsors. CUB,a bank is a prime funder.
Next year is Mahamaham year when lakhs of people will head here so the Natyanjali folks have plans to have a long music and dance fest.