Many local businesses get closer to this fest. They do a bit for it.
This evening as the chill set in, guests and artistes were offered a cup of herbal tea.
Sri Annai Herbal Tea, based in the town had a team to serve us.
And it did this with a smile, and invited us to their store.
Brahan Natyanjali's Muthukumar says a dozen plus such supporters make the fest.
The local Professional Couriers ships all the invites free.
And South Zone Cultural Centre pays a bit to a few troupes.
Everything counts for a seven-day fest.