Wednesday, 5 March 2014

Local tie-ups, good promos

Community support helps promote a fest like the Natyanjali in Thanjavur. Every year, the hosts look for local partners. For hospitality and boarding. It helps to save on costs.

This year while a newly opened Hotel Balaji Inn accommodated the artistes, the famed Sri Krishna Bhavan provided delicious snacks.

New bus stands create a life of their own; the one in outer Thanjavur is crowded with hotels. Prices start at Rs.1000 for an a/c room. Abhi Inn and Balaji Inn are very good and could be on your list if you are visiting this town.

At the temple, on the sidelines we met up with photographers and IT professionals who shoot pictures, post them online and web stream the recitals via YouTube. And all of them are volunteers.

The hosts also take pains to design smart brochures and posters and have the posters at all leading hotels, stores and touristy destinations. Their liaison with lead hotels enables them to arrange foreign tourists to sit through a few recitals at the temple.

Nice effort.

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