Temple tourism, some call it. That high volume traffic to temples and pilgrimages that takes place every weekend is best seen in the Thanjavur region of Tamil Nadu.
As we checked into a hotel in Mayiladuthurai that Saturday night, well past midnight there was no room open for accommodation in this town.
Flex banners and wall posters on the dance festival for Mahasivaratri here greeted us at many road junctions.
The publicity blitz for the dances struck us the next morning as we stepped out for a spin around town.
The publicity had its impact; every other auto driver and hotel staff was aware of the Natyanjali being held in town, a town where the early hawkers at the town's market are the flowers sellers and where pawn brokers do business in every colony - serving desperate farmers who need a quick loan.
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